Innovative or lazy?

I'm not sure exactly what to make of this...maybe you can tell me if this ingenious or damn lazy?

Metal rod beer holder that you stick in the ground for two reasons.
1. So your beer doesn't get kicked over by the dog
2. So you don't have to reach down as far to get your beer.

Trust an Aussie to come up with this.

Oh and the old geezer I met yesterday with this handy handy beer holder asked me what part of Europe I come from???  My lack of a rough, harsh, nasal Southerner accent was very confusing apparently...